2/17: NEC/wSGE: Oded Shenkar, "Copycats: How Smart Companies Use Imitation to Gain Strategic Edge"

  • 17 Feb 2011
  • 12:00 PM - 1:30 PM
  • Chinatown Garden, 618 H St NW Washington DC


  • Members of SGE, NABE and certain other groups
  • Registrant is a current member of the NEC.

Registration is closed

Oded Shenkar

Chair, Global Business Management and Professor of Management, Fisher College of Business

The Ohio State University 

 “Copycats:  How Smart Companies Use Imitation to Gain Strategic Edge”

In the business world, imitation gets a bad rap. We see imitating firms as “me too” players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitationundefinedthe exact or broad-brushed copying of an innovationundefinedis as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits and how they avoid costly errors by observing and learning from other’s trials. He will present suggestions for making imitation a core element in competitive strategies and pairing it powerfully with innovation.

Note:  Registration is open through Wednesday, 2-16-11.  Anyone desiring to attend after this date will just walk in at the door, but cannot be guaranteed the lunch will be available.  (Please wait to check in until all prepaid or reserved people have checked in for seating)

Press:  Please email :info@national-economists.org with your attendance status and the date of attendance. It will be assumed that lunch is NOT requested.   If lunch is requested, please contact me in advance, prior to the date of the event, for registration and payment instructions.
Credit Card payment is non refundable but you may substitute someone in your place for attendance.