“Copycats: How Smart Companies Use Imitation to Gain Strategic Edge”
In the business world, imitation gets a bad rap. We see imitating firms as “me too” players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitationundefinedthe exact or broad-brushed copying of an innovationundefinedis as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits and how they avoid costly errors by observing and learning from other’s trials. He will present suggestions for making imitation a core element in competitive strategies and pairing it powerfully with innovation.